COO attends the Opening Ceremony of THE BOX Beijing

COO was invited to attend the grand opening of THE BOX | Youth Energy Center in Beijing. Founder Tilman Thürmer, Project Lead Gui Qi and Account Manager Xuan Jiali joined hands with the URF Group, in celebrating THE BOX’s success as a rapidly emerging retail and pop-cultural landmark, setting a significant milestone of the urban regeneration efforts of Chaoyang District, Beijing. The opening ceremony marked the highlight of a festive three-day celebration, brimming with brand sales, exhibitions, events and a buzzing outdoor market scene. The festivities drew a large and vibrant crowd, with Gen-Zs being the majority, who have eagerly awaited such a cultural and communal gathering hotspot in Beijing.