COO introduces concept for future youth energy centre The Box Beijing

COO introduces a brand new vision of an UIC (Urban Innovation Center) in downtown Beijing, an exciting new destination for the trendy young crowd in the city. THE BOX features offline and online complex for China’s urban network of youth energy, entertainment, retail and personalized experiences. Targeting to open at the end of 2022, this new development covering over 56,000 m2, represents a lifestyle complex that uses smart technology to curate a one-stop experiential landmark, injecting youth energy into a forgotten block in the city centre.