Nike Studio Beijing takes home Best of Best Iconic Award

Today we’re pleased to announce a new award from Iconic – Nike Studio Beijing has been awarded the coveted ‘Best of Best’ distinction in Interior Retail! For this year’s panel, seven jury members from Europe and Asia came together to name their top projects that use design strategically to increase brand value.

Nike Studio Beijing was conceived as a pop-up workout studio and retail exhibition inside a gallery space in downtown Beijing. A compelling use of light, space, mirrors, and traditional sports elements, the Nike Studio has come to be recognised by media names such as dezeen, designboom, and Hypebeast as one of the most interesting pop-up designs in retail interiors.

The Iconic Awards, an independent international architecture and design competition from the German Design Council, places special distinction on works worldwide that aim to bring new and lasting life to our surroundings. The German Design Council is recognised as one of the world’s leading design excellence centres, not to mention a renowned seal of quality; to have a project selected by the organisation is a huge and humbling honour for our team.

We’d like to thank everyone involved in this project for their hard work and creativity, as well as Iconic for the recognition and support. We can’t wait to celebrate and see what other surprises are in store for this jam-packed 2016.