The first store of its kind, Aegis offers a unique selection of premium casual luxe labels for men from around the world, covering clothing, shoes and accessories. Stocking some of the most internationally sought after labels, its emphasis is on quality cut and craftsmanship for today’s modern man. The store offers styles ranging from classic silhouettes to cutting-edge pieces.

With the client’s brand concept and ideals in mind, COO accomplished a space that is on brand and fully translates the style, class and taste into an elevating environment. Aegis’ clientele is trend‑conscious, bold and expressive. These characteristics are reflected in the space with an unmistakable confidence.

The inspiration for the design comes from the timeless impression of a library. The clean space is defined by two large display shelves with black glass, metal and wood, placing products in focus. The store is decorated with black leather benches along the window that provide ample seating and shelves for product presentation. Natural materials are contrasted with black glass, creating an impactful visual contrast, also as a metaphor of the balance between the classic and the modern. This design reflects the lifestyle of trendy urban gentlemen: they don’t go with the flow. They are fashion conscious but stick to their own styles.