Gaga / Changning Villa

As the hospitality brand Gaga’s first restaurant in Shanghai, Gaga Changning Villa, is located in a 514 m2 historical building next to Raffles City shopping mall. COO created an attractive, on-brand venue that maintains the building’s unique cultural connections and connotations. The design celebrates the past in a way that frames Changning Villa’s current function in the heart of one of China’s most dynamic cities.

Introduction

In designing Gaga Changning Villa, COO drew on the building’s fascinating history and setting. Built in the late 19th century, the venue was once part of St. Mary’s Hall, a school established by the Episcopal Church of the United States. Now dwarfed by neighbouring Raffles City shopping mall, its elegance doesn’t just endure, it perfectly complements its contemporary surroundings. In particular, the villa was once linked to one of the city’s most prominent daughters, Chinese writer Eileen Chang, who was a student at St. Mary’s Hall in 1937. A seminal period in the city’s rich history, the epoch serves as a reference point for an eatery designed to subtly evoke the charms of Old Shanghai and a time known for its high‑society elegance and artistry.

Dotted throughout the two-storey property, art installations play a prominent role, with eminently social media-friendly, contemporary neon works hanging comfortably alongside objects more classical in tone. Furnishings in muted hues lend an effortless elegance while featuring walls of bold petrol-green draw attention to the villa’s generous and original windows. Recurring brass light fittings and dramatic ceiling lamellas echo the building’s splendour, as do terrazzo floors, corridors and restrooms.

A particular priority was to create a layout and flow that caters to a diversity of guest requirements. Unusually, the cafĂ© boasts three separate entrances, with the third accessed via an exterior arcade complete with attractive patio tables. No matter which they use, guests are directed to a central counter. Alternatively, customers can order refreshments direct to their table via WeChat. Seating spans high stools at the cafĂ©’s striking bar, long sofa benches, and freestanding tables. Together, they provide adequate accommodation for individuals, groups— and of course, ample space for settling down with a coffee and laptop!

Compared to the ground floor’s deliberate contrast between light and stylish cafĂ© area, and sophisticated bar that is moodier in tone to mirror the mystery of evening time, Gaga Changning Villa’s second storey is open and bright. The building’s original pitched ceiling has been highlighted and preserved, brought up to date by way of a striking brass installation that hangs above the space. Tucked away in the northeast corner, a separate dining area revisits that deep petrol‑green hue so prominent in the downstairs space, presenting a more intimate dining area where guests can watch Gaga’s chefs in action via an oversized kitchen window.

These diverse elements come together to convey a sophistication and culture that matches Gaga Changning Villa’s target demographic. Although striking and bold, the design maintains the all-important dialogue with the building’s past, continuing its legacy as a place for exchanging ideas via art, design and colour — all the while positioning Gaga’s passion for first-rate dining and coffee culture front and centre.

Facts

Type:
Restaurant

Location:
Raffles City
1181 Changning Road,
Changning District,
Shanghai, China

Assignment:
Brand Consulting
Concept Design
Detail Design
Construction Supervision

Extent:
514 m2

Year of Completion:
2018

Team:
Manuela Mappa
Michael Nori
Jinjin Wang
Vega Li
Ryan Yang
Yu Yin

Client:
Shenzhen GAGA Catering
Management Co.Ltd

Photos:
COO