With an ethereal, out-of-this-world design, stepping inside the central hub of the Nike Run Club takes participants far away from the busy, chaotic streets of the city. The hexagonal shape is created by pod-like running terminals for treadmills. LED lines of light on the floor and ceiling build up momentum as runners prepare for their work out. Dynamic media surfaces are used throughout the kaleidoscopic interior and exterior, wrapping participants in a temple-like setting devoted to the running experience. As people gear up and begin to run, their live performance stats are displayed both to them and on the exterior of the hub, drawing attention from the street’s heavy foot traffic.

Close by, an information hub in a similar extraterrestrial design hosts everything a participant needs to get started in the Nike Run Club. By either pre-registering online or signing up in person, the hub checks in everyone who wants to take part. LED lines invite passersby to step up and learn more.

More than a community workout regime, the Nike Run Club on Huaihai Road is a haven for those serious about running‑anyone from seasoned pros to beginners. True to Nike brand values, COO created a space where talk can become action, and people can become athletes.