Launch of NXT (Phase 1), a hyperrealistic realtime-3D museum
With the launch of SHMOG NXT, the Shanghai Museum of Glass takes family-friendly museum visits to a next level.
Based on a digital twin of the iconic museum in Shanghai, SHMOG NXT uses cutting-edge game engines and AI-backed programming to create an engaging yet educational cultural adventure. SHMOG NXT offers visitors an interactive experience with a high degree of freedom and creativity as they explore the museum’s physical and digital spaces.
SHMOG NXT blends physical space, digital experience and innovative storytelling to deliver a unique next-generation museum experience.
Official launch May 21, 2023