Vans’ new concept store at Taikoo Li Chengdu

COO teamed up with Vans to design Vans’ first new OTW concept store in China, located in Chengdu’s landmark lifestyle shopping mall, Taikoo Li. This mall, wrapped around Daci Temple, is highly popular with younger, lifestyle-conscious consumers and is the top shopping destination in China. The store design aims to be pinnacle and unique, meeting the high expectations of the brand and its customers.

Situated in a premium ground-level location, the store spans 178 m². The walls and display cases are made of Skatelite Pro®, the same material used in professional skateparks. The space is sleek and clean, allowing products and artworks to stand out. Aluminum surfaces, polished terrazzo, and large light ceilings create a high-end boutique feel, contrasted by bold urban artworks.

This store explores the harmonious coexistence of tradition and modernity.