The store targets at three highlight categories of customers: Trendy, Lifestyle and Tech Savvy. To make sure each of these types of customers recognises themselves in the store, COO created a flexible interior scheme. In showcasing the products, three different tables with ‘serving trays’ cater to different target groups. Combining customised graphics with targeted package solutions, products are thematically presented in combination with related accessories and recommended apps and carriers.

除产品展示之外，零售店概念还包含重要的互动元素，其中应用迷你吧是其核心。一条黑色走道从店面入口处通向尽头，随后是一个大型互动屏幕，客户可在此现场试用移动应用程序。屏幕两侧均设有应用迷你吧，在该区域进行培训、支持及购买活动。

To enhance the idea of the store as the customers’ digital playground, the space is designed to facilitate and stimulate a personal and fun way of communicating. Bright, uplifting colours were combined with warm natural materials such as wood. In the layout of the store, the hybrid and flexible form of the digital cloud can be traced back. Painted pegboards cover the walls, allowing display shelves and decors to be hung freely within the whole space and to be changed flexibly. By using graphic inlays in the presentation trays, the furniture can be
used flexibly as well.

COO打破传统的零售店理念，力求营造互动环境，全面满足各类客户的个性化需求，由此重新诠释了购买移动产品的行为。COO的动态店面设计理念不仅强化升品牌意识，还提升客户回头率，客户每次进店均能获得精彩纷呈的全新体验。