For the Shanghai debut of its high-tech football boot, COO created an experiential showcase to illustrate core qualities of its revolutionary new shoe. The 3,000 m2 temporary space reflected the boot’s aptitude for precise, attack‑focused play while engaging visitors through interactive games and impressive demonstrations, all in a highly shareable setting.

The inspiration behind the three-day showcase was the engineering of the Phantom boot itself: triangles. The high‑performance shoe has been designed to support a trio of foot bones, all of which play a crucial role in ball control. A uniquely robust structure, suggestive of speed, attack and of course, strategic pass formation in football, the shape made for a strong visual metaphor of both the footwear’s form and its function.

精准即是一切，三角形这个主题元素被不断运用，重复出现在COO设计暗煞出猎活动中的展示设计中。最为显眼的就是三角形状的入口大门，由 LED 灯箱引领参观者进入到未来感十足的高科空间内，对于来往的路人而言，是最有趣的邀请，请他们进来一探究竟，通过小活动评估他们的足球水平。同时也从活动伊始就奠定巩固了产品独特的优势。

在空间内部，两组分开的咨询柜台以及定制服务台安放于快速变化的视频墙前，视频内容描绘着在空中不断展现速度的暗煞战靴。整个空间中，诸如黑色金属网格围栏等粗旷硬朗的材质运用更清晰地刻画了暗煞战靴本身致命的精准性。

不仅如此，具有泛光照明的球场草坪被用于举办各类赛事或组织即兴活动。场地还配有运动员更衣室及储物柜，更有为观众预留的观看加油场地，盛邀所有参与者共同体验肾上激素的喷涌和这项运动无与伦比的美妙步伐。

Inside an adjacent triangular pavilion, football fans can test their precision, control and stealth. Entering a dramatic caged arena, visitors were confronted with a deliberately disorienting, low-lit environment. Their goal is to adapt, switch and score inside an atmospheric setting where agility is everything. This translated to projection mapping following the players’ approach, kick, and the ball’s trajectory, creating a mesmerising infinity effect.

Immersive, atmospheric, and reinforcing the strengths of Phantom through design, COO’s Shanghai space took a 360 approach to communicate the Nike brand.