1,200 平米的空间围绕着无限动感和力量源泉的理念，营造了一种全方位的沉浸式体验氛围。
明亮的产品展示区，结合暗色调紧凑的运动空间，能更好地帮助来宾们在此得到完整的体验，变得更健康，更快，更有动力。

展览聚焦于耐克的各类产品，同时也突显了别具一格的艺术装置。遵循着透明与明快的理念，主打产品展示于纯白开阔的空间，配以线条性排列和反光镜面装饰的展台，布置精巧如悬浮般的运动鞋及运动外套，营造出炫酷又迷蒙的体验。

In the ‘Studio’, featured products are installed onto rows of semi-transparent LED screens. As a reference to traditional track and field elements, they are lined up one after the other, with shoes and jackets floating against the illuminated backdrop. The fast, uplifting atmosphere includes bold, animated graphics and detailed product information. Inside another room of the gallery, the ‘IAAF’ zone consists of national jerseys of China within four highly reflective containers. The featured looks are displayed with mannequins in glowing red and white frames.

As part of The Nike Studio experience, athletes can also engage in training sessions. The workout studios are rendered almost entirely black, and create a sharp contrast against the free-floating exhibition spaces, suggesting that there is no messing around or slacking off. These rooms are dark and very intense, with sliding mirror doors that can be closed to help people get into the zone. Other areas include an ‘Athlete’s Lounge’, where people can hang out and re-charge, as well as lockers and washrooms, with inspiration quotes such as “Don’t dream of it, train for it”, emblazoned across the walls to help motivate athletes.

北京的耐克工作室展现的不仅仅是一些运动课程，或是一个最新产品的展示机会。来宾们能够在此得到完整的体验，如何变得更健康，更快更有动力。