COO created a museum experience for the Shanghai Film Museum that is driven by interaction and dialogue, and that allows visitors to be an active participant in the story of Shanghai Film. Over 15,000 m2 the museum shares the story of Shanghai filmmaking, from its magical beginning in 1886 until present day’s 3D blockbusters.
Set at the location of a former film studio in Shanghai’s downtown Xujiahui, the Shanghai Film Museum boasts 4 floors, over 70 interactive installations and a collection of 3,000 historical exhibits. As the first film museum in the city, the museum has a leading role in maintaining the international position of Shanghai film and raising awareness for the industry’s value on a national level.
Be it by dubbing classic films in a real sound studio or walking through a film-like film set on Shanghai’s famous Nanjing Road, the visitor becomes a part of the film and is invited to actively participate in it. This key concept of inclusion throughout the museum seamlessly integrates historical relics in an interactive environment, in a new cultural hotspot of international allure with a certain local touch.
A highlight is a glimpse into the archives of these ‘dream factories’ in ‘The River of Dreams’, a 50 metres long interactive ‘stream’ of films from 1949 up until today. Through a touch and play application, the visitor can ‘catch’ films in this stream and learn more about them. The success story and cultural importance of Shanghai film are underlined in an overview of the most glorious moments and relevant awards. The national anthem of the PRC, a melody that was first used in a movie and later became China’s national sound, is celebrated in a multimedia installation that combines sound, objects, videos and the lyrics of the anthem.
上海电影博物馆不仅仅是“历史的殿堂”,它同时通过全套装备的实时现场工作室使人们清醒地意识到当今以及未来的电影产业现状,在这些工作室中,参观者可以体验参与一些电影制作的流程。专业的动画工作室、后期制作工作室、声效工作室以及现场录播工作室,带领参观者了解了电影产业中运用传统技艺和现代数码科技为银幕创造新篇章的流程及特色。
Connecting past, present and future, and incorporating functions such as DIY workshops, a 4D Cinema, a multifunctional event space, a shop and a café, the Shanghai Film Museum represents a new vision on museum design. It is a vivid and ‘living’ environment, and a meeting place where an audience of professionals and non‑professionals can interact and exchange knowledge and inspiration.
类型:
博物馆
地点:
中国上海市徐汇区
漕溪北路 595 号
任务范围:
品牌咨询
内容开发
概念设计
互动装置
多媒体装置
灯光装置
平面设计
深化设计
施工监理
面积:
15,000 m2
年份:
2013
团队:
迪尔曼 图蒙
艾丝特
李娟
虞音
欧博然
陈可超
杰西卡
柯依晨
黄淑滢
Nina Rose
客户:
上海电影集团
Partner:
上海美术设计公司
建筑设计:
浙江省建筑设计研究院
摄影:
COO
