{"id":1239,"date":"2018-03-31T01:35:23","date_gmt":"2018-03-31T01:35:23","guid":{"rendered":"https:\/\/coordination.asia\/?post_type=portfolio&p=1239"},"modified":"2023-05-31T05:21:35","modified_gmt":"2023-05-31T05:21:35","slug":"kuyu-by-tcl","status":"publish","type":"portfolio","link":"https:\/\/coordination.asia\/zh\/portfolio\/kuyu-by-tcl\/","title":{"rendered":"TCL\u2009\u9177\u53cb\u6982\u5ff5\u5e97"},"content":{"rendered":"
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\u96f6\u552e<\/a><\/div>\n\n\n

TCL\u2009\u9177\u53cb\u6982\u5ff5\u5e97<\/h2>\n\n\n\n

Appealing to the tech-savvy consumers, COO created a 263 m2 concept store that assimilates the experiences of a video game. As part of the multinational electronics company TCL, \u2018KUYU\u2019 is a lifestyle concept store that aims to provide an entirely different retail experience in response to the changing demands from Chinese consumers.<\/p>\n\n\n\n

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\u9879\u76ee\u4fe1\u606f<\/span><\/path><\/svg><\/span><\/a>
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The concept for TCL\u2019s first offline retail store is based on an amusement park that blends energy and playfulness into a relaxing home environment. Expanding from TCL\u2019s original method of online consumption, COO created an informative and inviting space that encourage customers to explore a range of products on display. Both online and offline purchasing is integrated into the design to improve efficiency and connect shopping experience across platforms.<\/p>\n\n\n\n

\u6574\u4f53\u5e03\u5c40\u91c7\u7528\u4e86\u6a21\u5757\u5f0f\u5730\u9762\u3001\u5899\u9762\u548c\u5929\u82b1\u677f\u7684\u7cfb\u7edf\uff0c\u4f18\u70b9\u662f\u80fd\u8f7b\u6613\u7684\u9002\u5e94\u5c06\u6765\u65b0\u5e97\u7684\u9700\u8981\u3002\u8fd9\u79cd\u591a\u529f\u80fd\u7684\u7ed3\u6784\u53ef\u6839\u636e\u7a7a\u95f4\u7684\u5927\u5c0f\u589e\u51cf\uff0c\u5e76\u4e14\u53ef\u88ab\u653e\u7f6e\u4e8e\u5404\u79cd\u65b9\u4f4d\u3002\u6a21\u5757\u5f0f\u7684\u5bb6\u5177\u4fbf\u4e8e\u7ec4\u88c5\uff0c\u517c\u5177\u9ad8\u5ea6\u7684\u7075\u6d3b\u6027\u548c\u591a\u6837\u6027\u3002\u5546\u5e97\u5e03\u5c40\u7b80\u6d01\u5e72\u51c0\uff0c\u4f46\u4e0d\u663e\u5f97\u5355\u8c03\u3002\u4e0d\u540c\u9ad8\u5ea6\u7684\u9648\u5217\u67dc\u53f0\u65b9\u4fbf\u987e\u5ba2\u6bd4\u8f83\u4ea7\u54c1\uff1b\u5355\u8272\u8c03\u7684\u5899\u9762\u66f4\u80fd\u7a81\u663e\u51fa\u4ea7\u54c1\u3002\u7075\u52a8\u7684\u8272\u5f69\u548c\u6750\u6599\u7684\u62fc\u51d1\u7ec4\u5408\u7ed9\u6574\u4e2a\u73af\u5883\u6ce8\u5165\u4e86\u521b\u610f\u611f\u548c\u751f\u547d\u529b\u3002<\/p>\n\n\n\n

The \u2018Fish-eye\u2019 Caf\u00e9 in the store features a contrast of wooden materials and neon green colours. Customers can wind down and take a moment to relax. The eye\u2011catching window seating encourages them to step in spontaneously. The products that TCL provides include smart home technologies and wearable devices, which can require one-on-one assistance for installation and customisation. At the end of the store, a specialist training and service area provides individual customer services.<\/p>\n\n\n\n

From visual identity to the spatial design of the \u2018KUYU\u2019 concept store, COO translated the brand\u2019s message\u2009\u2014\u2009the connection between technology, people and family\u2009\u2014\u2009into space with dominating element, such as diagonal lines, throughout the store.<\/p>\n<\/div><\/div>\n\n\n\n

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\u7c7b\u578b\uff1a<\/strong>
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\u5730\u70b9\uff1a<\/strong>
\u5e7f\u4e1c\u7701\u6df1\u5733\u5e02
\u4e2d\u56fd\u5e7f\u4e1c\u7701\u6df1\u5733\u5e02<\/p>\n\n\n\n

\u4efb\u52a1\u8303\u56f4\uff1a<\/strong>
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Extent<\/strong>:
263 m2<\/p>\n\n\n\n

\u5e74\u4efd\uff1a<\/strong>
2015<\/p>\n<\/div>\n\n\n\n

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\u56e2\u961f\uff1a<\/strong>
\u8fea\u5c14\u66fc \u56fe\u8499
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\u6587\u601d\u5b81<\/p>\n\n\n\n

\u5ba2\u6237\uff1a<\/strong>
TCL Telecommunication
Equipment Co Ltd<\/p>\n\n\n\n

\u6444\u5f71\uff1a<\/strong>
COO<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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