{"id":1300,"date":"2018-07-31T04:17:16","date_gmt":"2018-07-31T04:17:16","guid":{"rendered":"https:\/\/coordination.asia\/?post_type=portfolio&p=1300"},"modified":"2023-06-03T05:27:27","modified_gmt":"2023-06-03T05:27:27","slug":"nike-phantom","status":"publish","type":"portfolio","link":"https:\/\/coordination.asia\/zh\/portfolio\/nike-phantom\/","title":{"rendered":"\u8010\u514b \u6697\u715e\u51fa\u730e"},"content":{"rendered":"
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Precision is everything. For Nike\u2019s high-tech football boot, COO sought to mirror the shoe\u2019s potential and strength through design, experience, and atmosphere. The resulting 3,000 m2 immersive brand space saw Nike take to the streets of Shanghai, and invite footballers of all levels to put their agility to the test.<\/p>\n\n\n\n

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For the Shanghai debut of its high-tech football boot, COO created an experiential showcase to illustrate core qualities of its revolutionary new shoe. The 3,000 m2 temporary space reflected the boot\u2019s aptitude for precise, attack\u2011focused play while engaging visitors through interactive games and impressive demonstrations, all in a highly shareable setting.<\/p>\n\n\n\n

The inspiration behind the three-day showcase was the engineering of the Phantom boot itself: triangles. The high\u2011performance shoe has been designed to support a trio of foot bones, all of which play a crucial role in ball control. A uniquely robust structure, suggestive of speed, attack and of course, strategic pass formation in football, the shape made for a strong visual metaphor of both the footwear\u2019s form and its function.<\/p>\n\n\n\n

\u7cbe\u51c6\u5373\u662f\u4e00\u5207\uff0c\u4e09\u89d2\u5f62\u8fd9\u4e2a\u4e3b\u9898\u5143\u7d20\u88ab\u4e0d\u65ad\u8fd0\u7528\uff0c\u91cd\u590d\u51fa\u73b0\u5728COO\u8bbe\u8ba1\u6697\u715e\u51fa\u730e\u6d3b\u52a8\u4e2d\u7684\u5c55\u793a\u8bbe\u8ba1\u4e2d\u3002\u6700\u4e3a\u663e\u773c\u7684\u5c31\u662f\u4e09\u89d2\u5f62\u72b6\u7684\u5165\u53e3\u5927\u95e8\uff0c\u7531\u2009LED\u2009\u706f\u7bb1\u5f15\u9886\u53c2\u89c2\u8005\u8fdb\u5165\u5230\u672a\u6765\u611f\u5341\u8db3\u7684\u9ad8\u79d1\u7a7a\u95f4\u5185\uff0c\u5bf9\u4e8e\u6765\u5f80\u7684\u8def\u4eba\u800c\u8a00\uff0c\u662f\u6700\u6709\u8da3\u7684\u9080\u8bf7\uff0c\u8bf7\u4ed6\u4eec\u8fdb\u6765\u4e00\u63a2\u7a76\u7adf\uff0c\u901a\u8fc7\u5c0f\u6d3b\u52a8\u8bc4\u4f30\u4ed6\u4eec\u7684\u8db3\u7403\u6c34\u5e73\u3002\u540c\u65f6\u4e5f\u4ece\u6d3b\u52a8\u4f0a\u59cb\u5c31\u5960\u5b9a\u5de9\u56fa\u4e86\u4ea7\u54c1\u72ec\u7279\u7684\u4f18\u52bf\u3002<\/p>\n\n\n\n

\u5728\u7a7a\u95f4\u5185\u90e8\uff0c\u4e24\u7ec4\u5206\u5f00\u7684\u54a8\u8be2\u67dc\u53f0\u4ee5\u53ca\u5b9a\u5236\u670d\u52a1\u53f0\u5b89\u653e\u4e8e\u5feb\u901f\u53d8\u5316\u7684\u89c6\u9891\u5899\u524d\uff0c\u89c6\u9891\u5185\u5bb9\u63cf\u7ed8\u7740\u5728\u7a7a\u4e2d\u4e0d\u65ad\u5c55\u73b0\u901f\u5ea6\u7684\u6697\u715e\u6218\u9774\u3002\u6574\u4e2a\u7a7a\u95f4\u4e2d\uff0c\u8bf8\u5982\u9ed1\u8272\u91d1\u5c5e\u7f51\u683c\u56f4\u680f\u7b49\u7c97\u65f7\u786c\u6717\u7684\u6750\u8d28\u8fd0\u7528\u66f4\u6e05\u6670\u5730\u523b\u753b\u4e86\u6697\u715e\u6218\u9774\u672c\u8eab\u81f4\u547d\u7684\u7cbe\u51c6\u6027\u3002<\/p>\n\n\n\n

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Inside an adjacent triangular pavilion, football fans can test their precision, control and stealth. Entering a dramatic caged arena, visitors were confronted with a deliberately disorienting, low-lit environment. Their goal is to adapt, switch and score inside an atmospheric setting where agility is everything. This translated to projection mapping following the players\u2019 approach, kick, and the ball\u2019s trajectory, creating a mesmerising infinity effect.<\/p>\n\n\n\n

Immersive, atmospheric, and reinforcing the strengths of Phantom through design, COO\u2019s Shanghai space took a 360 approach to communicate the Nike brand.<\/p>\n<\/div><\/div>\n\n\n\n

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<\/strong>3,000 m2<\/p>\n\n\n\n

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<\/strong>2018<\/p>\n<\/div>\n\n\n\n

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