{"id":1332,"date":"2018-03-31T05:00:48","date_gmt":"2018-03-31T05:00:48","guid":{"rendered":"https:\/\/coordination.asia\/?post_type=portfolio&p=1332"},"modified":"2023-06-03T07:51:44","modified_gmt":"2023-06-03T07:51:44","slug":"gaga-changning-villa","status":"publish","type":"portfolio","link":"https:\/\/coordination.asia\/zh\/portfolio\/gaga-changning-villa\/","title":{"rendered":"Gaga Changning Villa"},"content":{"rendered":"
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As the hospitality brand Gaga\u2019s first restaurant in Shanghai, Gaga Changning Villa, is located in a 514 m2 historical building next to Raffles City shopping mall. COO created an attractive, on-brand venue that maintains the building\u2019s unique cultural connections and connotations. The design celebrates the past in a way that frames Changning Villa\u2019s current function in the heart of one of China\u2019s most dynamic cities.<\/p>\n\n\n\n

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In designing Gaga Changning Villa, COO drew on the building\u2019s fascinating history and setting. Built in the late 19th century, the venue was once part of St. Mary\u2019s Hall, a school established by the Episcopal Church of the United States. Now dwarfed by neighbouring Raffles City shopping mall, its elegance doesn\u2019t just endure, it perfectly complements its contemporary surroundings. In particular, the villa was once linked to one of the city\u2019s most prominent daughters, Chinese writer Eileen Chang, who was a student at St. Mary\u2019s Hall in 1937. A seminal period in the city\u2019s rich history, the epoch serves as a reference point for an eatery designed to subtly evoke the charms of Old Shanghai and a time known for its high\u2011society elegance and artistry.<\/p>\n\n\n\n

Dotted throughout the two-storey property, art installations play a prominent role, with eminently social media-friendly, contemporary neon works hanging comfortably alongside objects more classical in tone. Furnishings in muted hues lend an effortless elegance while featuring walls of bold petrol-green draw attention to the villa\u2019s generous and original windows. Recurring brass light fittings and dramatic ceiling lamellas echo the building\u2019s splendour, as do terrazzo floors, corridors and restrooms.<\/p>\n\n\n\n

A particular priority was to create a layout and flow that caters to a diversity of guest requirements. Unusually, the caf\u00e9 boasts three separate entrances, with the third accessed via an exterior arcade complete with attractive patio tables. No matter which they use, guests are directed to a central counter. Alternatively, customers can order refreshments direct to their table via WeChat. Seating spans high stools at the caf\u00e9\u2019s striking bar, long sofa benches, and freestanding tables. Together, they provide adequate accommodation for individuals, groups\u2014\u2009and of course, ample space for settling down with a coffee and laptop!<\/p>\n\n\n\n

Compared to the ground floor\u2019s deliberate contrast between light and stylish caf\u00e9 area, and sophisticated bar that is moodier in tone to mirror the mystery of evening time, Gaga Changning Villa\u2019s second storey is open and bright. The building\u2019s original pitched ceiling has been highlighted and preserved, brought up to date by way of a striking brass installation that hangs above the space. Tucked away in the northeast corner, a separate dining area revisits that deep petrol\u2011green hue so prominent in the downstairs space, presenting a more intimate dining area where guests can watch Gaga\u2019s chefs in action via an oversized kitchen window.<\/p>\n\n\n\n

These diverse elements come together to convey a sophistication and culture that matches Gaga Changning Villa\u2019s target demographic. Although striking and bold, the design maintains the all-important dialogue with the building\u2019s past, continuing its legacy as a place for exchanging ideas via art, design and colour\u2009\u2014\u2009all the while positioning Gaga\u2019s passion for first-rate dining and coffee culture front and centre.<\/p>\n<\/div><\/div>\n\n\n\n

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