{"id":66,"date":"2019-06-28T09:38:45","date_gmt":"2019-06-28T09:38:45","guid":{"rendered":"https:\/\/coordination.asia\/?post_type=portfolio&p=66"},"modified":"2023-06-03T08:16:51","modified_gmt":"2023-06-03T08:16:51","slug":"nike-house-of-innovation-fp19","status":"publish","type":"portfolio","link":"https:\/\/coordination.asia\/zh\/portfolio\/nike-house-of-innovation-fp19\/","title":{"rendered":"Nike House of Innovation FP19"},"content":{"rendered":"
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The energy-charged environment with in\u2011store interactive installations showcase the enhanced performance through the innovation of materials. The main features of products, such as lightweight and breathability, are translated into striking installations that visualise the thrilling sensation of speed. At the same time, series of installations and displays throughout 4 floors of Nike House of Innovation reveal the stories behind the creation of each model, matching the core concept of \u2018House of Innovation\u2019 to guide customers through the journey of innovation.<\/p>\n\n\n\n

A large floor-to-ceiling digital ticker installation, comprising of constantly flashing LED lights on 4 black metal frames, captures customers\u2019 attention at the entrance and sets the mood for racing beats. The enthralling florescent green lights continuously flash numbers, inviting customers into a world of speed. To further elevate the excitement brought by speed, the tickers start counting down. As the tickers finally reach 0, the word \u201cZOOM\u201d is revealed to highlight the featured collection, displayed on the holders made of digital tickers at the centre of the installation.<\/p>\n\n\n\n

A tabletop display that tells the story of innovation, from the inspiration, the making to the final product. Resonating with the winning retail concept of \u2018House of Innovation\u2019, this display materialises the creative process with videos of athletes\u2019 feedbacks as the source of inspiration, concept sketches, prototypes and materials as evidence of process, meticulously portrays how the featured collection evolved from inspiration to production.<\/p>\n\n\n\n

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Daring athletes to challenge themselves to be faster, the visually impactful space with engaging installation COO created for Nike Fast Pack has successfully conveyed the brand\u2019s messages to the customers: \u2018Why not faster?\u2019. Directing the focus onto the improvements in material and function, the lab-like style amplified the unique retail experience at House of Innovation, inviting customers to peek behind the scene of the fast-paced, non-stop innovation process.<\/p>\n<\/div><\/div>\n\n\n\n

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