Capturing consumers’ attention at the entrance of House of Innovation, a set of four captivating acrylic tank stand on the backlit glass floor with light grids underneath, showcasing water repellence features. Consumers are encouraged to test the product’s abilities to provide the runners with a damp-free jogging experience. One tank triggers rainfall, and another sprays water on the shoe, proving the water‑repelling ability of the footwear. Inside one tank, pushing the button triggers robotic arm to press the shoe into a puddle, creating splashes without wetting the shoe. The entangling transparent tubes and pipes further gives the space an industrial vibe. Under each shoe displayed on pedestals made of clear glass and metal mesh, sits a speaker with water which turns into dancing droplets with vibration.

Another feature of the collection — reflectivity is presented with a striking light installation. An immersive environment is created with metal grid on the ceiling and highly-reflective film on the black rubber floor. With black glass as a backdrop, the installation directs focus on the fleet of shoes suspended in the centre. Flickering flashlights create mesmerising light effects on the shoes. On the other side, a large screen captures consumers’ outlines in vibrant thermo colours to translate the movement into moving heat. Freestanding screens form a three-dimensional collage that reveals more information about the products. The display visually communicates warmth with the vibrant colours and moving thermographic.

依着相同主题，淮海品牌旗舰店的展示令人惊叹而具由有冲击力，将店面打造成为城市游乐场。由铝结构组成的中央展示塔结合人型模特、屏幕以及座位，视觉化呈现运动的能量。围绕着中央展示塔的屏幕与展台上呈现细密的曲线，灵感来自热感应图表，借此表现温暖及动感。这个重复出现的曲线图样是串联整体空间的设计元素。

由COO为 WS19 打造的具有视觉冲击力的空间，召唤耐克粉丝们起身对抗恼人寒冬天气，成功提出强而有力的宣言，要运动员们不畏寒冬、保持热血。