为了传递世界级足球装备所代表的技术、激情，乃至世界级足球选手克里斯蒂亚诺 • 罗纳尔的速度，COO通过沉浸体验，引人入胜的快闪品牌空间让耐克向中国的粉丝展现这一权威品牌的出色表现。体验展厅由COO携手香港的媒体设计师 TobiasaGremmler 共同打造，为这一体育赛事打造一出真正独一无二的出色庆典。不仅如此，对于这个别致的多媒体装置，还希望给另一人留下深刻的印象。

Housed inside a former metal factory in the Chinese capital, the installation combined hands-on elements, brand education, and the product presentation of Nike’s ‘Mariah Flyknit Racer’ shoe. Ensuring the spectacle’s continued resonance both in the pages of the traditional press as well as social media, an eye-catching centrepiece alongside a treasure trove of Nike designs past and present made for memorable selfies that participants were eager to share. In a nod to the event’s theme, football, the space was carpeted with white artificial grass, evocative of a pitch.

A walk-in installation ‘Speed Tunnel’ channelled the precision and agility that centres around the Nike brand via 1,680 metres of pre‑programmed LED light lines. Their display was inspired by the power, expressiveness and astonishing speed of the guest of honour himself, Cristiano Ronaldo. Set against dynamic bronze streaks to convey velocity and vigour, the installation made for an eye‑catching centrepiece.

Displayed on bronze pedestals shaped like a number seven, Ronaldo’s number in all the teams, the archive allowed visitors to get up close and personal with yet another icon of sporting history. Adjacent, a chronology of 34 editions of the iconic shoe further celebrated both Ronaldo’s remarkable career and the Nike brand.

Catering specifically to the target demographic, sports fans and media, a Customisation Counter invited guests to create a bespoke shirt. As well as providing an in-situ highlight for attendees, the feature ensured the physical legacy of the Beijing spectacle, as well as the continuation of one of Nike’s core goal: performance, both on and off the field.

To convey the brand’s values even more directly, COO’s vision incorporated a flood-lit indoor football pitch, which at kick-off, hosted a ‘Speed Challenge’ to test visitors’ agility and pace. The area’s grandstand seating facilitated participants at all levels which made for a fittingly sports‑focused setting for press conferences and brand presentations.

在设计北京耐克的活动展厅时，COO对如何融入耐克独一无二的品牌特质进行了仔细考虑，深度挖掘了耐克品牌的核心价值，创造了能让参观者不断回想，并与品牌产生长时间的共鸣的 体验。