Nike Huaihai Beacon TP17

Tasked to present Nike’s technology-focused Tech Pack collection, COO created an impactful environment with a curated journey to present the features of the collection and its muse, Ruby Ross. Product presentations are combined with inspiration stories that add a layer to the display. Materials such as LED light tubes, aluminium and acrylic are used to create technological and urban vibe in the space to highlight Nike’s collection engineered for athletes.