Capturing consumers’ attention at the entrance of House of Innovation, a set of four captivating acrylic tank stand on the backlit glass floor with light grids underneath, showcasing water repellence features. Consumers are encouraged to test the product’s abilities to provide the runners with a damp-free jogging experience. One tank triggers rainfall, and another sprays water on the shoe, proving the water‑repelling ability of the footwear. Inside one tank, pushing the button triggers robotic arm to press the shoe into a puddle, creating splashes without wetting the shoe. The entangling transparent tubes and pipes further gives the space an industrial vibe. Under each shoe displayed on pedestals made of clear glass and metal mesh, sits a speaker with water which turns into dancing droplets with vibration.

Another feature of the collection — reflectivity is presented with a striking light installation. An immersive environment is created with metal grid on the ceiling and highly-reflective film on the black rubber floor. With black glass as a backdrop, the installation directs focus on the fleet of shoes suspended in the centre. Flickering flashlights create mesmerising light effects on the shoes. On the other side, a large screen captures consumers’ outlines in vibrant thermo colours to translate the movement into moving heat. Freestanding screens form a three-dimensional collage that reveals more information about the products. The display visually communicates warmth with the vibrant colours and moving thermographic.

Following the same theme, Huaihai Road Flagship Store becomes a city playground with enticing, impactful displays. The energy of sports is visually communicated through the centrepiece in the space, a tower made of aluminium structure integrates mannequins, screens and seats. Screens surround the tower and display platforms show intricate curving lines inspired by thermographic, evoking warmth and sense of movement. The pattern is a recurring element that thread the whole space.

Calling for the Nike fans to resist the unpleasant winter weather, the visually impactful spaces which COO created for Nike WS19 successfully made the strong statement, asking athletes to stay hot‑blooded despite the freezing winter day.