Nike On Air Studio

COO helped Nike create a set of modular display system and spaces dedicated to live broadcasts across major streaming channels in China. Each of the studios is designed to be highly adaptable, allowing various contents and set-ups. COO developed a full set of flexible fixtures and display props which can be rearranged for different purposes. In addition, a number of sets are designed to cater to the requirements of five types of Live streaming programs, such as panel talks and styling. The toolkits of live-streaming studios enables enhanced member interaction across multiple digital platforms.

Facts

Type:
Fixture System and Interior Design

Location:
Shanghai

Assignment:
Concept Design
Detail Design
Construction Documents
Design Supervision

Extent:
620 m2

Year:
2021 / 2022

Team:
Tilman Thürmer
Francesca Inchingolo
Manuela Mappa
Yu Yin

Client:
NIKE SPORTS (CHINA) CO., Ltd.

Photos:
COO