The energy-charged environment with in‑store interactive installations showcase the enhanced performance through the innovation of materials. The main features of products, such as lightweight and breathability, are translated into striking installations that visualise the thrilling sensation of speed. At the same time, series of installations and displays throughout 4 floors of Nike House of Innovation reveal the stories behind the creation of each model, matching the core concept of ‘House of Innovation’ to guide customers through the journey of innovation.

A large floor-to-ceiling digital ticker installation, comprising of constantly flashing LED lights on 4 black metal frames, captures customers’ attention at the entrance and sets the mood for racing beats. The enthralling florescent green lights continuously flash numbers, inviting customers into a world of speed. To further elevate the excitement brought by speed, the tickers start counting down. As the tickers finally reach 0, the word “ZOOM” is revealed to highlight the featured collection, displayed on the holders made of digital tickers at the centre of the installation.

A tabletop display that tells the story of innovation, from the inspiration, the making to the final product. Resonating with the winning retail concept of ‘House of Innovation’, this display materialises the creative process with videos of athletes’ feedbacks as the source of inspiration, concept sketches, prototypes and materials as evidence of process, meticulously portrays how the featured collection evolved from inspiration to production.

位于二楼的四件互动装置传达了主打系列的创新特点，将焦点放在产品的技术细节，视觉化地呈现出主打产品的特色——轻量化、透气感与良好弹性，展示于实验室风格的铝网展示柜中，外露的管线与灯管交相缠绕着框架。消费者可以按下按钮互动，感受产品大幅提升的性能：按下按钮后游戏风扇吹起用于球鞋上的布料展现其轻盈的特质；而四件由展现由初始至完成的布料编制模型表现出透气布料带来的舒适感。

Daring athletes to challenge themselves to be faster, the visually impactful space with engaging installation COO created for Nike Fast Pack has successfully conveyed the brand’s messages to the customers: ‘Why not faster?’. Directing the focus onto the improvements in material and function, the lab-like style amplified the unique retail experience at House of Innovation, inviting customers to peek behind the scene of the fast-paced, non-stop innovation process.