A range of innovative facade designs were introduced to serve as both wayfinding and brand impression elements from a distance. For elevated and top-tier stores, primary materials such as anodized black metal or plywood are employed, along with iconic brand statement graphics, including checkerboard patterns and brand heritage images. In line with Vans’ commitment to fostering relationships with the local creative community, these facades also function as canvases for showcasing artists’ work. For street-side flagship stores, COO designed several facade options featuring the brand’s iconic checkerboard motif, executed using perforated metal cubes or dimensional cubes made of anodized metal and lighting.

为了建立一个多功能和动态的展示系统，设计了各种模块化固定装置以适应不同的商店布局。 可以根据活动和布局需求组织三种尺寸的胶合板立方体，而贡多拉鞋类展示系统允许根据容量需求进行扩展。 墙面展示系统采用带打孔胶合板的模块化搁架布置，可确保在保持灵活性的同时清晰展示各种产品。

The updated retail system includes a detailed design guideline outlining materials, visual communication, and display systems that cater to different tiers of retail stores, such as regular, elevated, and discount outlets. This design guideline has been successfully implemented in stores across various regions, with ongoing updates to maintain consistency. It has also been incorporated into the store design for Vans’ first elevated discount store in China.